“Wine doesn’t sell wine. Stories do.”

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Every year, spring and its raft of trade shows is the ideal time for companies to take stock of their marketing strategies. Why do some stands attract a constant flow of visitors while others are virtually empty? Preparation work is obviously key but a company’s ability to tell a story and connect with its clients and consumers could be the real cause.

“Wine doesn’t sell wine. Stories do.”

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Every year, spring and its raft of trade shows is the ideal time for companies to take stock of their marketing strategies. Why do some stands attract a constant flow of visitors while others are virtually empty? Preparation work is obviously key but a company’s ability to tell a story and connect with its clients and consumers could be the real cause. Michael Wangbickler, associate director of Balzac Communications & Marketing in the Napa Valley, shares his views on the art of storytelling.

 

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vitisphère 05/04/2017 | « Wine doesn’t sell wine. Stories do. »