You know what “sustainable” means. Or do you?
When you see the word emblazoned on the label of a favorite wine, it conjures all things green: low-carbon footprints, renewable energy, and sleekly-designed planet Earth logos. “Sustainable” is just another way of saying “environmentally friendly.” Right?
Well, that’s one piece of the puzzle. According to standards developed by the United Nations, sustainability is built on three pillars. One is indeed environmental. The second is economic. Most businesspeople prioritize the bottom line, so economic sustainability is usually integrated into winery business plans. Alas, fewer executives pause to consider the social aspect of sustainability.
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www.nomacorc.com 12/09/2017 | People matter: Encouraging Social Sustainability in the Wine Business